AdSense Revenue Calculator
Estimate your monthly and yearly Google AdSense earnings from pageviews, CTR and average CPC. Free, private, no sign-up.
- Live recalculation
- Page RPM included
- Private, in-browser
01Why this calculator
AdSense math, without the fluff.
Four reasons publishers reach for this estimator before launching a niche site or modeling a redesign.
- 01
Three inputs, full projection
Pageviews, CTR, and CPC are all you need. Daily, monthly, and annual figures appear with a realistic range built in.
- 02
Page RPM is the headline metric
Page RPM (revenue per 1,000 views) is the number you should benchmark against — not raw clicks. We surface it next to the dollar figure.
- 03
Live recalculation
Adjust any input and the numbers update instantly. Great for sketching what a 50% traffic lift or higher-CPC niche would look like.
- 04
Nothing leaves the browser
No sign-in, no logging. Your pageview and CPC numbers are calculated locally and never sent anywhere.
02How it works
Pageviews, CTR, your revenue.
- Site inputPageviews50,000views
Step 1Enter monthly pageviews
Use the pageview count from Google Analytics or your CMS dashboard. Counts views across the pages you run AdSense on.
- DefaultsCTR 0.5%CTR 1%CTR 2%
Step 2Set CTR and CPC
Pull both from AdSense → Reports. If you’re pre-launch, 1% CTR and $0.30–$0.80 CPC is a typical small-blog starting point.
- Monthly$250USDAnnual $3,000
Step 3Read your projection
Monthly revenue is the headline. Daily, annual, and a realistic low–high range come along for the ride.
03Use cases
Where the math helps.
From goal-setting to niche selection to acquisition valuation.
Set a traffic goal from a revenue goal
Want $500/month from AdSense? Plug in your current CTR and CPC and back out the pageviews you need.
$500/mo → required pageviewsCompare niches before you commit
A finance blog often earns 5× the same pageviews of a personal blog. Plug both CPCs in side by side to weigh the effort.
Personal vs. finance nicheAnnual income forecast
Project full-year AdSense revenue from a recent 30-day baseline for taxes, savings, or hiring decisions.
Fiscal-year planningAcquisition / sale valuation
Buyers value content sites at a multiple of monthly AdSense profit. Run the math before listing on Flippa or similar.
24–36× monthly multipleA/B test impact modeling
Estimate the dollar impact of a CTR or placement change before you ship — easier to justify the experiment.
CTR 0.8% → 1.1%Audience-shift planning
Shifting from Tier-3 to Tier-1 traffic? Model the CPC bump alongside the same pageview count.
India-heavy → US-heavy mix
04Quick tips
Read the number honestly.
Four caveats that keep the estimate useful instead of misleading.
- 01
CPC is your CPC, not the bid
AdSense already deducts Google’s 32% from content ads before reporting your CPC. Use the publisher CPC straight from your dashboard.
- 02
Niche and country dominate CPC
Insurance, legal, and B2B SaaS keywords clear $5–$15. Gaming and entertainment often sit below $0.30. Don’t plan against an averaged-out blended CPC.
- 03
Q4 inflates the picture
Advertiser budgets surge October–December. Don’t extrapolate a Q4 month linearly across the year — average a 90-day window instead.
- 04
CTR has a hard ceiling
CTRs above 3–4% trigger AdSense review for invalid clicks. Aim for placement-driven CTR lifts, not aggressive “please click” designs.
05Loved by
Operators, bloggers, and consultants.
I use this when scouting site purchases. Punch in the seller’s claimed traffic and CTR — the projection either matches the asking price or it doesn’t.
Cleaner than the bloated calculators that demand my email for a single number. Three inputs, immediate answer.
I share this with clients to set realistic expectations. The low–high range avoids the “but you said $X” conversations later.
06Questions
AdSense, plainly answered.
Common questions before your first estimate. Missing one? hello@wirelogs.com.
01How accurate is the AdSense estimate?
It’s a linear model: pageviews × CTR × CPC. Real revenue varies with seasonality, ad inventory, viewability, and country mix. Expect ±20–30% in any given month, more for small samples.
02What CTR should I use if I’m pre-launch?
A reasonable starting assumption is 0.5%–1% for above-the-fold display, 1%–2% for in-content placements. Your real CTR depends heavily on layout and audience intent.
03What about Auto Ads vs. manual placements?
Both feed the same formula. Auto Ads usually have higher impression count but slightly lower CTR. The net revenue is comparable in most niches.
04Should I include AdSense for Search revenue?
No — search ads use a different revenue share (51% publisher) and different bidding. Calculate it separately if you run a custom search engine.
05Does this work for Ad Manager (DFP) or Ezoic?
Yes, if you enter the equivalent publisher CPC and your real CTR. The math is identical — only the network and revenue share differ.
06Is my data sent anywhere?
No. The calculation runs in your browser. No pageview, CTR, or CPC figures are uploaded or stored.
Ready when you are
Project your AdSense income.
Enter pageviews, CTR and CPC. Daily, monthly, annual and Page RPM appear immediately.
- 3 inputsfull projection
- Localprivate
- $0now and always