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MONETIZATION

AdMob Revenue Calculator

Estimate Google AdMob earnings from DAU, sessions, ads per session, eCPM and fill rate. Daily, monthly and annual projections — free, no sign-up.

  • Live recalculation
  • ARPDAU benchmark
  • Private, in-browser
Your app
users
/ day
ads
$ / 1k
%
eCPM varies by format and country — banner ~$0.30, interstitial $2–$8, rewarded $5–$15. Tier-1 traffic pays multiples of Tier-3.
Estimated earnings
Monthly revenue$3,420.00
Annual projection$41,610.00
Realistic range / month$2,394.00 – $4,788.00
Daily revenue$114.00
Daily ad impressions57,000
ARPDAU$0.0114

01Why this calculator

AdMob math, app-native.

Four reasons indie devs and UA managers reach for this estimator instead of generic web-ad calculators.

  • 01

    Built for the AdMob model

    DAU × sessions × ads × eCPM × fill rate — the exact funnel AdMob reports against. No translation gymnastics from web formulas.

  • 02

    ARPDAU surfaced as a benchmark

    Average Revenue Per Daily Active User is the metric publishers compare across apps. We compute it next to the dollar revenue.

  • 03

    Mix-format friendly

    Banner, interstitial, rewarded — model any mix by tuning eCPM and ads-per-session. Switch defaults to see the impact in seconds.

  • 04

    Stays on your device

    No SDK calls, no analytics. DAU, eCPM, and earnings are calculated locally and never uploaded.

02How it works

DAU, ads, your revenue.

  1. App input
    DAU10,000users
    Sessions3/ day

    Step 1Enter DAU and sessions

    Pull daily active users and average sessions/user from Firebase or AdMob. These two drive every other number.

  2. Ad mix
    BannerInterstitialRewarded

    Step 2Set ads per session, eCPM, fill rate

    Match your real placements: 2 interstitials/session at $4 eCPM and 95% fill is a typical hyper-casual baseline.

  3. Monthly$1,710USDARPDAU $0.0057

    Step 3Read daily, monthly, annual

    Revenue and ARPDAU appear together so you can both project income and benchmark per-user economics.

03Use cases

Where the math helps.

From UA payback to ad-mix tuning to geo-expansion ROI.

  • UA payback modeling

    Compare your CPI against ARPDAU × retention to see how many days a paid install needs to recoup.

    $0.30 CPI vs. ARPDAU

  • Ad mix optimization

    Toggle ads/session and eCPM to compare a banner-heavy app against a rewarded-video model — without shipping anything.

    Banner-only vs. + rewarded

  • Investor / pitch math

    Project full-year monetization for a deck slide. The ARPDAU plus DAU growth assumption is what investors will ask about.

    Series-A revenue slide

  • Country-mix planning

    Tier-1 eCPMs are 5–10× Tier-3. Model what shifting marketing spend to higher-tier countries actually unlocks.

    Geo expansion ROI

  • Team rev-share modeling

    Co-founders agreeing on splits? Estimate the pool first so percentages aren’t pinned to a guess.

    Co-founder equity / rev split

  • A/B test impact estimate

    Estimate the dollar lift from an interstitial frequency change before allocating engineering time to the test.

    Every 3 → every 2 sessions

04Quick tips

Read the number honestly.

Four caveats that keep the estimate useful instead of misleading.

  • 01

    eCPM is format-specific

    Banner eCPM (~$0.20–$0.50) is an order of magnitude below rewarded video ($5–$15). A blended eCPM hides the picture — model formats separately if precision matters.

  • 02

    Country tier swings everything

    A US-heavy puzzle game easily clears $10 eCPM on rewarded ads; the same app in Tier-3 markets sits closer to $1. Don’t use a global average for a single-country forecast.

  • 03

    Fill rate hits hardest on small DAUs

    Below 1,000 DAU, fill rates can swing 70%–98% day-to-day. Estimate conservatively until you have a 30-day average.

  • 04

    Ads per session has a UX ceiling

    Past ~3 interstitials/session, retention drops measurably. The “add one more ad” math is often a net loss after Day-7 retention erosion.

05Loved by

Devs, UA managers, and studio founders.

  • Cleanest AdMob calculator I’ve found. ARPDAU side-by-side with revenue is exactly the framing I use in my own reports.
    Nina K.
    Indie mobile dev
  • Quick payback-period math during meetings. Beats opening a spreadsheet and hunting for the right formula.
    Sam L.
    UA manager, mobile games
  • I model new prototypes with this before greenlighting. If ARPDAU × LTV doesn’t cover CPI at $0.50, we don’t scale.
    Reza V.
    Hyper-casual studio founder

06Questions

AdMob, plainly answered.

Common questions before your first estimate. Missing one? hello@wirelogs.com.

01How accurate is the AdMob estimate?

It uses the standard funnel: DAU × sessions × ads × eCPM × fill rate / 1,000. Expect ±20–30% in any given month from seasonality, eCPM volatility, and SDK mediation differences.

02What eCPM should I use?

Default to $0.30 for banner, $3–$5 for interstitial, $8–$12 for rewarded — all assuming a US-heavy audience. For mixed-tier traffic, halve those numbers.

03What’s a realistic fill rate?

90–98% is normal for AdMob with mediation. Below 80% suggests targeting or floor-price issues worth diagnosing.

04Does this support waterfall / mediation networks?

Yes — enter your blended eCPM (after mediation) and the funnel works the same. AppLovin, Unity LevelPlay, and Meta Audience Network all fit this model.

05How is ARPDAU calculated?

ARPDAU = daily revenue ÷ daily active users. It’s the per-user economics number most studios benchmark against across apps and genres.

06Is my data sent anywhere?

No. Calculation is fully client-side. DAU, eCPM, and revenue values never leave the browser.

07Related tools

Other revenue calculators.

AdMob lives next to the YouTube and AdSense estimators.

Ready when you are

Project your AdMob income.

Enter DAU, session and eCPM details. Daily, monthly, annual and ARPDAU appear immediately.

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