Every publisher must have an understanding of the demand partners and how they affect the revenue of publishers. Demand partners are the business that generates demand for another business.
In advertising technology, the term demand partner (demand partners) is widely used and you may have heard this couple of times. For every single publisher, it is crucial to understand what are the demand partners and how they work.
Today in this post, we will understand demand partners and their types.
What is a demand partner?
A demand partner is a business in ad tech in which advertisers buy ad spaces on the web in real-time and helps publishers to fill their ad inventory with premium and quality demands. In simple terms, the demand partner is a third party between the advertisers and publishers to help both of them in their goals. Common examples include Facebook Ad Manager, Google AdSense, Google Ads, Microsoft Ads, etc.
Demand-side platforms (DSPs)
Demand-side ad platforms (DSPs) are the demand partners that help digital advertisers to buy ad spaces on the web in real-time. It is a technology in programmatic advertising which help advertisers to run their ads with personalization. Common examples of DSPs are Facebook Ad Manager, Google Ads, Microsoft Ads, Twitter Ads, Taboola Ads , etc. These platforms allow advertisers to run targeted ads.
Supply-side platforms (SSPs)
Unlike DSPs, supply-side platforms, or SSPs, are demand partners which help publishers to fill their ad inventory with the premium demands. The publisher is someone who publishes ads on his website and makes money. Some common examples of SSPs, are Google AdSense, Adpushup , Media.net, Meta Audience, etc.
Summary
Demand partners are digital platforms that help advertisers to buy ad spaces (run ads) on the websites and help publishers to publish the advertisers' ads on their websites and thus publishers make money. Demand-side platforms work for advertisers while on other hand supply-side platforms work for publishers.
